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Start Knowing.
Your product is in thousands of TikToks, Reels & Shorts, but you're blind to 99% of the conversation. Manually watching videos and reading comments is impossible. We analyze every frame, every comment, and every emerging trend at scale. We turn the chaos of unstructured video into your clearest signal, showing you exactly what your customers are thinking, saying, and doing—in real-time.
Automatic GPC and GTIN classification
3201
45
796
Video 1 of 3
Video Analytics
Current Video
Video 1Likes
3201
Comments
45
Views
190.3K
Saves
796
Metadata
Hashtags
Our AI transforms social media to structured data
Products Detected (4)
Apple
PositiveiPad 10th Gen
Variants: 10.9-inch display, USB-C charging, A14 Bionic chip
GPC-Class: 10006276 - tablet computer
⏱ 0:01-0:15
Apple
Highly PositiveiPad Air
Variants: Air 11, Air 13, M2 chip
GPC-Class: 10006276 - tablet computer
⏱ 0:16-0:28
Apple
Extremely PositiveiPad Pro M4
Variants: M4 chip, OLED display
GPC-Class: 10006276 - tablet computer
⏱ 0:29-0:45
Apple
PositiveiPad mini 7
Variants: 8.3-inch display, Compatible with Apple Pencil Pro
GPC-Class: 10006276 - tablet computer
⏱ 0:46-1:00
STEEP Insights (4)
Price-Performance Ratio and Budget Options
The content creator presents the iPad 10th Generation (10.9-inch display, USB-C) as the easy-to-recommend budget tablet for casual users. Despite the older A14 Bionic chip, it is described as sufficient for entertainment and casual gaming and often available on sale.
Important for Category Managers: The entry-level segment is kept competitive through attractive sales promotions ('deep sales') and basic features (USB-C), even though the chip is outdated.
⏱ 0:00-0:15
Product and Performance Differentiation in the Mid-Range Segment
The iPad Air 11 or 13 with M2 chip is highlighted as the best balance of performance, thin and light design, and value, suitable for multitasking and creative use (drawing) and as one of the best purchase recommendations in the current lineup.
Shows the establishment of powerful M-chips in the mid-range segment, which blurs the line between Air and Pro models and appeals to semi-professional users.
⏱ 0:15-0:28
Convergence of Tablets and Laptops (Computing Power)
The iPad Pro M4 is positioned as Apple's most powerful and 'best-looking' tablet for power users and creators. It is described as faster than most laptops and equipped with an 'incredible' OLED display, serving primarily as a laptop alternative.
Confirms the trend of marketing high-end tablets as replacements for traditional laptops, supported by extreme performance (M4 chip) and superior display technology (OLED). This is crucial for product strategy.
⏱ 0:28-0:45
Demand for Ultra-Portable Devices and Niche Applications
The iPad Mini 7 (8.3-inch) is named as the ideal choice for users looking for an ultra-compact device they can take anywhere. It is good for media consumption and compatible with the Apple Pencil Pro for notes and drawing.
Highlights that despite the trend towards larger screens, a market segment exists for small, high-quality, highly mobile devices used primarily for specific applications like reading, note-taking, and travel.
⏱ 0:45-1:00
Dashboard
Volume
2,847
📈 +12.5%
Views
1.2M
📈 +8.3%
Avg Sentiment
7.2
📉 -2.1%
Spike Alerts
5
Filters
📅 Date Range
🌐 Sources
🌍 Country/Language
📊 Sentiment Over Time
Stacked sentiment analysis across all clips
Video Categories
Battery Life
Packaging
Build Quality
Shipping Speed
Analytics Chat
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Analyze sentiment trends
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Go Beyond Likes. Understand the Why.
A video with two million views is just surface noise. The real insight lies in the context. Our AI analyzes the full picture—video content, captions, audio, trends, and every comment—to reveal what your audience truly feels. It deciphers sarcasm, identifies purchase intent, and detects hidden frustrations. Move past vanity metrics and start understanding why people connect with your brand, what they value most, and which stories drive them to act.
Virality Analysis
By the time you notice a trend, it's already over. Our platform goes beyond tracking what was popular—it analyzes raw audio, visuals, and text to predict emerging viral sounds, challenges, and audience needs as they take shape. Stop chasing trends and start creating them with data-driven foresight.
Data Transformation
We Turn Unstructured Chaos into Your Competitive Edge. Your traditional analytics tools are blind. They see "views" and "shares." Our platform sees "a 28-year-old user in Chicago complaining that your product's packaging is hard to open." We transform millions of unstructured data points from videos and comments into a clean, structured database you can actually query. This isn't just metadata; it's the voice of your customer, quantified.
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